In effect now
Many accounts already bill a missed daytime call in October 2026.
First 3 bookings free · then $20
Missed daytime calls can still cost you.
Google Local Services Ads can bill a missed daytime call when the caller stays on the line more than about 20 seconds. CallReady is for home-service businesses during the hours you list as open. First 3 booked appointments free, then $20 each. Each booked appointment after the free three is $20. That price is locked.
CallReady does not answer your phone. Live phone answering is not available. You record a missed daytime call as a booking: the caller’s name, phone number, and a preferred time. That lead shows on your desk before any $20 charge.
A Stripe test card is required to start. This is not a 7-day free week.
Listed hours only · Sibling to AfterHours Booker
Example flowDaytime call
Incoming
Local Services Ads
Caller on the line
00:18 on the line
Missed-call window is open
Lead
Logged
CallReady booking
Harbor & Pine Plumbing
Example · listed hours
Lead recorded today
Lead
Booked
Thursday, 2:30
Maya Chen · water heater
CR-4E91A2C8
Free · 1 of 3, then $20 each
Free
PlumbingHeating and coolingRoofingElectricalLegalLocksmith
October 2026
A missed daytime call can become a charge, not just a lost lead.
Google Local Services Ads can bill a missed daytime call when the caller stays on the line more than about 20 seconds. The phone rings while you are on a job. Nobody picks up. Google may still charge for the lead even when you never booked the job. For many Google Local Services Ads accounts, that billing rule is already in effect in October 2026.
About 20 seconds
How long a caller may need to stay on the line before a missed daytime call can bill.
3 free, then $20
Three booked appointments confirm free. Each one after that is $20 and stays held until you pay.
Before any $20 charge
See the lead. Then the first three are free.
01
List the hours you are open
CallReady covers that window. Nights and weekends stay with AfterHours Booker.
02
Record the missed call
Enter the caller’s name, phone number, and preferred time. CallReady does not pick up the phone. The booking is the lead you keep.
03
Confirm it, then stop at $20
The first three booked appointments confirm free and show on your desk. The next one stays unconfirmed until you pay $20.
A booking you can record today
- Caller
- Maya Chen
- Preferred time
- Thursday 2:30pm
- Note
- Water heater leaking
- Shop
- Harbor & Pine Plumbing
Confirmation CR-7F3A2C91 · free 1 of 3 · then $20
This is the lead. It shows on your desk. CallReady did not answer the phone. After the test card is saved, this browser opens the desk for that business. There is no separate password. The first three confirmations are free. The next one waits until you pay $20.
Two products, one company
Open hours and after hours are different jobs.
CallReady
While you are listed as open
For missed and overflow Local Services Ads calls during the hours on your profile. You record the booking, and the first 3 booked appointments are free, then $20 each. Each booked appointment after the free three is $20. That price is locked. CallReady does not answer your phone. Live phone answering is not available.
AfterHours Booker
While you are closed
Nights and weekends, when the shop is dark. Also operated by Washboard Labs LLC. Run one, or run both. They do not replace each other.
First 3 bookings free
Three booked appointments on the house. Then $20.
- First 3 booked appointments free, then $20 each.
- A Stripe test card is required to start. This is not a 7-day free week.
- One trial per business email and phone.
- After the 3 free bookings, each new booking is $20 unless you cancel.
- That next booking stays unconfirmed until you pay $20. The desk shows how many free bookings are left before that stop.
- Each booked appointment after the free three is $20. That price is locked.
- No monthly subscription. No charge when a call does not become an appointment.
- CallReady does not answer your phone. Live phone answering is not available.
Missed-call sketch
Rough math only. Google's charge depends on your account. CallReady stays at three free booked appointments, then $20 each.
- If Google bills those misses
- Add your typical Local Services Ads cost
- If each became a CallReady booking
- 3 free, then $100 / month at $20 locked
Credits, then the locked rate
First 3 bookings free
1
Free
2
Free
3
Free
$20
Each after
Save a Stripe test card to start. Saving the card does not charge it. When the free bookings are used, the next one shows a pay $20 checkout and stays unconfirmed until that payment succeeds. Test cards only.
Start with a test cardQuestions
Before you save a card
CallReady is operated by Washboard Labs LLC. CallReady is the product name. It is not a separate company.
No. AfterHours Booker covers nights and weekends, when the business is closed. CallReady covers listed daytime hours, when an overflow or missed Local Services Ads call is the one that gets expensive.
The first 3 booked appointments are free. After that, each new booking is $20 unless you cancel. There is no monthly subscription and no 7-day free week.
A confirmation with the caller’s name, phone number, and a preferred time. Completed free bookings count toward the 3. After that, the appointment stays unconfirmed until the $20 checkout succeeds.
No. CallReady does not offer a 7-day free week. The trial is the first 3 booked appointments, then $20 each, and it requires a Stripe test card on file before the first booking.
You record a missed daytime call as a booking: the caller’s name, phone number, and a preferred time. That lead shows on your desk before any $20 charge. That next booking stays unconfirmed until you pay $20. The desk shows how many free bookings are left before that stop.
After the 3 free bookings, each new booking is $20 unless you cancel. That next booking stays unconfirmed until you pay $20. The desk shows how many free bookings are left before that stop.
The daytime missed and overflow Local Services Ads calls during the business hours you list. CallReady records booked appointments for that window. It is not an overnight answering service.
Google Local Services Ads can bill a missed daytime call when the caller stays on the line more than about 20 seconds. For many Google Local Services Ads accounts, that billing rule is already in effect in October 2026. That charge is separate from whether you booked the job.
CallReady does not answer your phone. Live phone answering is not available. You record a missed daytime call as a booking: the caller’s name, phone number, and a preferred time. That lead shows on your desk before any $20 charge.
You enter the business, the trade, and the hours you are open. Stripe Checkout in test mode saves a card. Nothing is charged to put the card on file. The first 3 booked appointments are free. One trial per business email and phone. When that card is saved, this browser opens your desk. There is no separate password.
No. A card on file and a recorded booking are enough. The booking shows on your desk. Live phone answering is not part of CallReady.
Record the next missed daytime call.
The missed-call billing rule is already in effect this October. Save a Stripe test card. Your first 3 booked appointments are free and show on your desk before any $20 charge. CallReady does not answer your phone. Live phone answering is not available.